It's important to take the role of brand communication seriously – but not so seriously that all rational perspective is lost. When developing strategies and messaging, don’t forget that car brands, cereal brands, quick service brands, etc. are still just brands.

Today we're In the Den with Thomas Kelly, Co-Founder, CMO and Director of Culinary Development at one of our favorite NYC food trucks, Mexicue. Needless to say, Thomas wears many hats, but he took a moment away from the lunchtime rush to talk to us a little about Mexicue’s crowdsourced menu and social media best practices in the culinary industry.

Eco-Wolfe is Cohn & Wolfe’s window into the world of sustainability, providing breaking eco-news stories, showcasing green brand initiatives and sharing tips for how we can all lead a more eco-friendly life. At Cohn & Wolfe, sustainability communications is not only an area of expertise, it is our passion. Eco-Wolfe aims to bring light to sustainability issues, recognize the companies and media that help drive sustainability and make our world, and yours, a little “greener” in the process.