According to the latest neuroscience research, the brain makes no distinction between reading about an experience and encountering it. Subsequently, more than just delivering information, carefully crafted sentences can provide an actual "experience" for readers.

Kjerstin Gruys, a Ph.D. candidate in sociology at the University of California, took a vow that most women would never dream of: go a year without looking in a mirror, even during her upcoming wedding. Gruys' project and corresponding blog is called "Mirror, Mirror... OFF the Wall", and was created after she spent a stressful weekend searching for the perfect wedding dress.

One of the many skills required of PR professionals is the ability to quickly switch gears from manager and taskmaster to creator and innovator.  The challenge soon becomes how to become motivated and inspired within a matter of mere minutes?  And how do you create and foster an environment of creativity while balancing seemingly never-ending client deadlines and status meetings?

According to Matt Ridley, author of various books on evolution, genetics and society, what separates us from our distant cousins, the chimpanzees, and other species in the Animal Kingdom, is “the ability to exchange ideas.”

To target Gen Xers, Gatorade brought back two rival football teams to replay a 1993 high school game that ended in a 7-7 tie. Touted as "the ultimate battle" between rivalries, the game - and campaign - generated tons of attention and awards. What's hidden in your history that can be put to good use?  

As part of Bang & Olufsen’s renewed effort to highlight the brand’s quality, innovation and design characteristics, the company turned its annual report into an operatic extravaganza. 

A study at the Wharton School, considered one of the world's preeminent business schools, reveals that group brainstorms may not be the best way to come up with ideas. Instead, researchers say, a hybrid brainstorm where people are first given time to think on their own before sharing ideas with a group resulted in more, and better, ideas.

I just wrapped up a trip to Greece for Stream 09. If you haven’t heard of Stream, it is WPP’s annual unconference focused on technology, innovation, and the future of digital marketing. The level of digital knowledge among attendees was one of the most impressive aspects of the event. Stream gathered 300 marketers, agency reps, technologists and venture capitalists from across the globe, all of whom contributed fascinating perspectives on the opportunities and challenges of marketing in the digital age.

At times, we use the terms “media agnosticism,” “cross-channel creative” or “non-traditional” to convey the notion that ideas brought to the table by public relations need not be “standard” PR tactics. The concept is a good one and warrants repeating – particularly today. These catch phrases serve to articulate an even simpler truth – ideas rule.