• 17th Apr 2012 | Posted by Jeremy Baka
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    According to Walter Isaacson, author of the book "Steve Jobs,” one of the first things Jobs did after his return to Apple was ban PowerPoint.

  • 29th Mar 2012 | Posted by Jeremy Baka
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    According to the latest neuroscience research, the brain makes no distinction between reading about an experience and encountering it. Subsequently, more than just delivering information, carefully crafted sentences can provide an actual "experience" for readers.

  • 14th Oct 2011 | Posted by Jeremy Baka
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    British performer Derren Brown denounces those who claim he has psychic or paranormal abilities. Brown swears his communication skills involve nothing more than psychology, suggestion and a bit of showmanship. He says he influences his key target audiences with carefully orchestrated visual and verbal cues and communication. Sound familiar?

  • 19th Sep 2011 | Posted by Jeremy Baka
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    Kjerstin Gruys, a Ph.D. candidate in sociology at the University of California, took a vow that most women would never dream of: go a year without looking in a mirror, even during her upcoming wedding. Gruys' project and corresponding blog is called "Mirror, Mirror... OFF the Wall", and was created after she spent a stressful weekend searching for the perfect wedding dress.

  • 21st Apr 2011 | Posted by Jeremy Baka
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    Kevin P. Coyne and Shawn T. Coyne, Authors of "Brainsteering," suggest holding "sub-brainstorms" consisting of just three to five people, because "the social norm is for people to speak up in small groups and stay quiet in big groups.”

  • 10th Mar 2011 | Posted by John Walls
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    One of the many skills required of PR professionals is the ability to quickly switch gears from manager and taskmaster to creator and innovator.  The challenge soon becomes how to become motivated and inspired within a matter of mere minutes?  And how do you create and foster an environment of creativity while balancing seemingly never-ending client deadlines and status meetings?

  • 1st Mar 2011 | Posted by Jeremy Baka
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    The 70-year-old London rock venue the 100 Club has played host to some of the world's most famous musicians over the years, including Muddy Waters, Rolling Stones, Sir Paul McCartney and more. But the financial strain in 2010 was too much for the legendary venue and it announced plans to close.

  • 3rd Dec 2010 | Posted by Jeremy Baka
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    According to Matt Ridley, author of various books on evolution, genetics and society, what separates us from our distant cousins, the chimpanzees, and other species in the Animal Kingdom, is “the ability to exchange ideas.”

  • 2nd Nov 2010 | Posted by Jeremy Baka
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    What are the chances of you coming up with a new idea if you walk into the same conference room, sit around the same table, surrounded by the same people and staring at the same old walls?

  • 14th Sep 2010 | Posted by Jeremy Baka
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    To target Gen Xers, Gatorade brought back two rival football teams to replay a 1993 high school game that ended in a 7-7 tie. Touted as "the ultimate battle" between rivalries, the game - and campaign - generated tons of attention and awards. What's hidden in your history that can be put to good use?  

  • 31st Aug 2010 | Posted by Jeremy Baka
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    Brand Science Institute (BSI), a German think tank specializing in brand management, conducted a study to find out why most corporate social media projects fail. As part of its analysis, BSI surveyed 560+ marketers representing more than 50 brands. One prominent finding: 68% of the respondents had never heard of the 90-9-1 principle.

  • 23rd Jul 2010 | Posted by Jeremy Baka
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    As part of Bang & Olufsen’s renewed effort to highlight the brand’s quality, innovation and design characteristics, the company turned its annual report into an operatic extravaganza

  • 13th Jul 2010 | Posted by Jeremy Baka
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    Seth Godin is the author of 11 books, including such hits as “Purple Cow” and “The Dip.” In a recent publishing challenge, Godin asked 70 innovative thinkers to come up with a 10- to 200-word essay or picture about “a big idea that matters now.” Godin turned the submissions into a free downloadable e-book packed with quick thoughts, fresh ideas and intriguing perspectives.

  • 2nd Jul 2010 | Posted by Jeremy Baka
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    A study at the Wharton School, considered one of the world's preeminent business schools, reveals that group brainstorms may not be the best way to come up with ideas. Instead, researchers say, a hybrid brainstorm where people are first given time to think on their own before sharing ideas with a group resulted in more, and better, ideas.

  • 2nd Jul 2010 | Posted by Jeremy Baka
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    A study at the Wharton School, considered one of the world's preeminent business schools, reveals that group brainstorms may not be the best way to come up with ideas. Instead, researchers say, a hybrid brainstorm where people are first given time to think on their own before sharing ideas with a group resulted in more, and better, ideas.

  • 5th Oct 2009 | Posted by Andrew Foote
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    I just wrapped up a trip to Greece for Stream 09. If you haven’t heard of Stream, it is WPP’s annual unconference focused on technology, innovation, and the future of digital marketing. The level of digital knowledge among attendees was one of the most impressive aspects of the event. Stream gathered 300 marketers, agency reps, technologists and venture capitalists from across the globe, all of whom contributed fascinating perspectives on the opportunities and challenges of marketing in the digital age.

  • 20th Apr 2009 | Posted by Jeremy Baka
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    During a detour around a traffic accident this weekend I discovered the problem with creativity. The guy in front of me decided that rather than crawling along on the main thoroughfare, he would zip down a side street. I watched as his car disappeared down the winding road.  In an instant, I was faced with a quandary: to follow or not to follow.  

  • 15th Apr 2009 | Posted by Steve Bonsignore
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    At times, we use the terms “media agnosticism,” “cross-channel creative” or “non-traditional” to convey the notion that ideas brought to the table by public relations need not be “standard” PR tactics. The concept is a good one and warrants repeating – particularly today. These catch phrases serve to articulate an even simpler truth – ideas rule.

  • 30th Jan 2009 | Posted by Jeremy Baka
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    Eight-hundred and twenty-five billion dollars ...  (Place your right pinky finger to the side of your lip when you say that.) Lay 825 billion one-dollar bills end-to-end and they would stretch to the moon and back … and to the moon again … and halfway back.  Forget black holes, these babies are green, complements of the U.S. Treasury.